Reasons Why Your Website is Failing
Any business regardless of its size can gain credibility by having a website. It portrays a professional image of the company, acts as an online brochure, educates your customers and brings them closer to the brand. But if you are not getting the results as promised, then your website might be falling short. A detailed evaluation helps you find out the reason why this occurs. Some of the reasons could be:
Your website lacks a blog
Blogging is an important tool that helps you engage with your clients. While a typical website contains about 5-10 pages, each blog adds an additional indexed page, giving you an opportunity for your site to rank high in search engine results and drive traffic to your website in organic search. It also helps your site to connect through the social media and opens another channel of communication.
There is no SEO strategy
Without a proper search engine optimization, it is almost impossible for a site to appear on the first page of search results. Optimizing your website by creating unique content, inserting necessary keywords after a careful research, detailed linking and tagging strategies, focused social media approaches, and well-executed conversion strategies help you achieve the desired result.
Your site is non-responsive
A responsive site is the one that adjusts itself to the dimension of the device through which it is being viewed. Mobile internet usage has been skyrocketing since the past few years, the importance of having a responsive site also increases. Moreover, a responsive site improves your SEO and allows your site to have a higher ranking in search results.
Outdated, unattractive design elements, fonts that were popular 20 years ago, flash intros, and background music causes visitors to immediately abandon the site they entered thereby increasing the bounce rate. This is also an indication that you have failed to maintain and update your site; this can have a negative impact on your brand image.
Poorly designed call to action
A call to action (CTA) is something that converts your website visitors into potential customers by urging them to take immediate action. A ‘Contact Us’ section on the last page of the website is simply not enough. It should be available at the end of each page, where a visitor can connect after browsing through the contents of that page.
Site takes hours to load
A website that takes hours to load can bore the hell out of a person, drastically reduce page views, customer satisfaction and drop conversions. Optimize your website to adapt to all types of browsers and devices. It would be a good idea to invest in a hosting service that ensures your information loads quickly.
No marketing strategy involved
A properly planned marketing strategy is required to attract quality traffic to your site. It is important to learn about your audience, discover what they do online, what their requirements are and then decide a plan rather than spending huge amounts on ads that fail to produce any results.